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What’s a Blog Tour and Why Do Writers Use Them?

04_The Loyalist's Luck_Blog Tour Banner_FINAL

This week and next, my second book in the Loyalist trilogy is touring on the Historical Fiction Virtual Blog Tour. A few writers in my LinkedIn group wanted to know more about blog tours.

What’s a Blog Tour?

Loads of bloggers cover the Internet with amazing blog posts on their blogs. This is my blog, On Becoming a Wordsmith. Through it I have met lots of writers, readers, and other publishing world people. If you want to start an online presence for your writing, a blog is a vehicle you might use. Of course the ultimate goal is to find a following for your writing.

If you don’t have a blog yet, now is a good time to start one. Mine is hosted by WordPress and I quite like that platform. It has lots of great templates and widgets so each person’s site can be personalized. My first blog was on Blogger and it worked quite well, too, especially for a beginner. Both of these are free versions.

Look at all the blogs other people have, especially in areas like yours. I’m a writer of historical fiction so I gravitated to blogs who talked about that. If you look at the tour list below, you’ll see that a lot of them are historical fiction blogs. Having my posts there helps me find READERS of my genre. This is why Amy Bruno’s Historical Fiction Virtual Blog Tour was my choice for this tour. Take a moment and click on the link to check out the list of blogs.

Once you have your own blog and are ready to promote your book you can set up your own blog tour. It’s just a matter of organizing sites to host you over a week, two weeks, whatever you like. Or you can pay someone who already has a huge list of appropriate sites to do it for you. With two historical novels out, I chose the latter as marketing, speaking, promoting, and researching book three take up all my time. Amy makes my life much easier. There are a few things you can do on these blogs. I mentioned four briefly in a previous post, The Loyalist’s Luck is on Tour!

Four Ways to Showcase Your Book/Writing on a Blog Tour.

  1. The blogger reviews your book and hopefully posts the review on Goodreads and maybe Amazon or wherever your books are for sale. This allows readers to easily buy your books. You wish for 5-star reviews but 4 is good, too. It’s important here to pick bloggers whose style and personality you like. You want to be sure they’ll like your work.

  2. The blogger interviews you and posts both the questions and the answers on their site. Of course all of these bloggers will post links to your website, your books on Amazon, your picture, your book cover, and many other links.

  3. You write a guest blog post for the bloggers who choose that. I always use a topic which somehow relates to something in my novel, and then I include a segment from the book which relates. (I’ve included a template below you might use to set this all up, putting in your own information.)

  4. Some bloggers use the term spotlight which just means they use all the information you give them about you and your book and put a spotlight on you.

With most of these different types of blog tour exposure, having a template already made up with all your links, pictures, etc. will save you hours. For my present tour I’m doing 6 guest blog posts and I set up a template for them. Notice I’ve put everything I want in each post and only have to change the novel quote and the post itself.

Guest Post and Giveaway: The Loyalist’s Luck by Elaine Cougler

[blogger intro here]

Post Title

Quote from The Loyalist’s Luck

Blog Post

Goodreads Button

https://www.goodreads.com/author/show/7142385.Elaine_Cougler

When the Revolutionary War turns in favor of the Americans, John and Lucy flee across the Niagara River with almost nothing. They begin again in Butlersburg, a badly supplied British outpost surrounded by endless trees and rivers, and the mighty roar of the giant falls nearby. He is off on a secret mission for Colonel Butler and she is left behind with her young son and pregnant once again. In the camp full of distrust, hunger, and poverty, word has seeped out that John has gone over to the American side and only two people will associate with Lucy—her friend, Nellie, who delights in telling her all the current gossip, and Sergeant Crawford, who refuses to set the record straight and clear John’s name. To make matters worse, the sergeant has made improper advances toward Lucy.

 With vivid scenes of heartbreak and betrayal, heroism and shattered hopes, Elaine Cougler takes us into the hearts and homes of Loyalists still fighting for their beliefs, and draws poignant scenes of families split by political borders. The Loyalist’s Luck shows us the courage of ordinary people who, in perilous times, become extraordinary.

Praise for book one, The Loyalist’s Wife:

“….absolutely fascinating….Cougler doesn’t hold back on the gritty realities of what a couple might have gone through at this time, and gives a unique view of the Revolutionary War that many might never have considered.”  Sharon’s Garden of Book Reviews.

“….an intriguing story”                                             A Bookish Affair

“I highly recommend this book for any student of history or anyone just looking for a wonderful story.”       Book Lovers Paradise

“Elaine’s storytelling is brave and bold.”                 Oh, for the Hook of a Book

BUY THE BOOK LINKS

Book 1: The Loyalist’s Wife on Amazon http://amzn.to/1wNWN94

Book 2: The Loyalist’s Luck on Amazon http://amzn.to/1tm6x6D

ABOUT THE AUTHOR

 A lifelong reader and high school teacher, Elaine found her passion for writing once her family was grown. She loves to read history for the stories of real people reacting to their world. Bringing to life the tales of Loyalists in the American Revolutionary War and the War of 1812 is very natural as Elaine’s personal roots are in those struggles, out of which arose both Canada and the United States.

Elaine Cougler, summer 2011

 

 

 

 

LINK TO MY SITE www.elainecougler.com

VIRTUAL BOOK TOUR SCHEDULE

GIVEAWAY— US AND CANADA, The Loyalist’s Luck in e-book format, Kindle or Kobo.

I hope this helps everyone but especially those new to this format and these procedures. Feel free to borrow my template but make it your own with your links, your data. Use it to increase your online presence and hopefully further book sales. And please leave a comment!

 

 
9 Comments

Posted by on November 12, 2014 in Authors, Book Reviews, FAQ's, Marketing Books

 

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The Loyalist’s Luck is on Tour!

Come join me for the next two weeks (Nov. 10-Nov. 28) as I and my new book, The Loyalist’s Luck, tour some exciting and informative blogs. Reviews, interviews, guest blog posts, and even a spotlight await. If you like historical fiction you’ll want to check these out. Oh, and you’ll get a chance to win a copy of The Loyalist’s Luck if you comment.

 photo 3dc6befe-4152-4318-8d4b-1a6c5d4bbd81.jpg

The Loyalist’s Luck Blog Tour Schedule

Monday, November 10
Review at Oh, For the Hook of a Book

Tuesday, November 11
Guest Post at The Writing Desk

Wednesday, November 12
Guest Post at Historical Fiction Connection

Thursday, November 13
Guest Post & Giveaway at Peeking Between the Pages

Friday, November 14
Spotlight at Historical Fiction Connection

Monday, November 17
Interview at Oh, For the Hook of a Book

Thursday, November 20
Guest Post at Just One More Chapter

Friday, November 21
Interview at Caroline Wilson Writes

Monday, November 24
Guest Post at Oh, For the Hook of a Book

Tuesday, November 25
Review at So Many Books, So Little Time

Wednesday, November 26
Guest Post at So Many Books, So Little Time

Friday, November 28
Review at With Her Nose Stuck in a Book

 

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We Had a Book Party!

The Loyalist’s Luck_cover_apr1.inddIT’S HERE, IT’S HERE, IT’S HERE!

My days are mostly spent in my office sitting at my computer, moving my projects along at what always seems more like the turtle’s pace rather than the hare’s. In fact, the more I’ve sat here over the past seven years, the more I’m even coming to look like that turtle! (Hence my new walking regime!)

In June, 2013, my publishing company launched The Loyalist’s Wife and I was ecstatic. So much work, so many miles traveled, so many people met, places visited, and ideas acted upon. And, finally, a book to hold in my hand.

And before that book was even published I was hard at work on its sequel, The Loyalist’s Luck. This month of October has been crazy busy as we launched number two in the trilogy. In one fell swoop, I went from a mark of 33% to one of 67% for finishing the Loyalist trilogy. (Once a teacher, always a teacher.)

YAY!

Here are some pictures from the formal launch here in beautiful Woodstock, Ontario.

Fellow author and person extraordinaire, Sharon Clare, Helped me out by reading a section from my new novel. David Butler, an amazingly gifted person in his own right–the man can write!–happens to be descended directly from Colonel John Butler of the famous Butler’s Rangers. He figures in both of my Loyalist novels so far. David said a few kind words of welcome and congratulations. You can learn about David’s famous father, the artist Ross Butler, here.

Launch

Laughing at a small slip up I made at the podium.

Laughing at a small slip up I made at the podium.

Sharon Clare expertly reading.

Sharon Clare expertly reading.

Sue Garner hosted and read, her sassy smile flashing throughout.

Sue Garner hosted and read, her sassy smile flashing throughout.

20141019_132341

We had to have cake! Thanks, Ron, for arranging this and all the other details.

This book table had to be refilled several times as people bought a lot of books.

This book table had to be refilled several times as people bought a lot of books.

Joyce and Donna welcomed everyone to the festivities.

Joyce and Donna welcomed everyone to the festivities.

Book club friends going through a copy. So wonderful that they came!

Book club friends going through a copy. So wonderful that they came!

We drew names for two free books. I was so happy to see the winners: Olive, my dear friend, and Keith, one of my many wonderful brothers.

We drew names for two free books. I was so happy to see the winners: Olive, my dear friend, and Keith, one of my many wonderful brothers.

There were many more at my launch, including my 93-year-old aunt and a carload of cousins from as far away as Miami who completely surprised me. They drove all the way from South Carolina. So, as any reader can see, my heart is full. All the hard work has paid off when family, friends, people I’ve met over the last year and a half on speaking gigs all show up for the new book. As well, people I don’t know who joined us just thrilled me.

This is a small word to contain the huge joy I feel but here it is:

THANK YOU!

See you all in two years when The Loyalist Legacy has its debut!

Next week this blog will be back to writing about historical fiction, wonderful readers and tips for writers. Come join us!

The Loyalist’s Luck on Amazon

The Loyalist’s Wife on Amazon

also available on Kobo and in many fine bookstores.

PHOTO CREDITS: Sherry Isaac, Brian Jackson

 
8 Comments

Posted by on October 29, 2014 in Marketing Books, Publishing

 

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Carolinian Forest, Reins, and Cicadas: Great Proof Readers.

Emerald Lake, Yukon, from my recent Alaska cruise. Just to showcase a beautiful part of North America.

Emerald Lake, Yukon, from my recent Alaska cruise. Just to showcase a beautiful part of North America.

Of course all writers know you have to get other eyes on your work. We hear that over and over. But what are some of the reasons for this well-worn piece of advice?

We writers don’t necessarily know everything. A surprising thing, I know, but I’ve learned the truth of it first hand and I dare say you have as well.

Early in the writing of my second book I took a master’s workshop with the incomparable Barbara Kyle. It was rewarding for the useful information Barbara doled out to her eager students but also for the comments of other attendees.

One of the comments I got was from someone who knew the Niagara peninsula area well (setting of the second book in the Loyalist trilogy.). She lives there. And she was the reason I changed my tree varieties to Carolinian forest trees. I’ve forgotten her name but not her knowledge.

My brother-in-law read some of my first book, The Loyalist’s Wife, for me and I was glad of his help. From him I learned that reins are what those riding horses use but lines are what those driving horses use. Thank you, Steve!

Another alert and knowledgeable beta reader alerted me to my error in using cicadas instead of crickets. To be honest, I just liked the sound of the word. Turns out most cicadas don’t sing at night so I changed my insects to crickets. They certainly sing at night and you usually have a tough time finding them in your house when they’re singing their little heads off. I recall a summer night when, as a teenager, I almost demolished a cricket once I finally found it, I was so tired of its racket while I was trying to read.

Next week is the launch of The Loyalist’s Luck, the second book in the Loyalist trilogy. Many of  you will be with me here in my home city for the unveiling of the print copies and I look forward to hosting you all. The e-versions and web sales will be available very soon as well and I’ll announce them here. It’s been a long journey, at times joyous and at other times arduous but I’m happy to say the final product is looking great. For all those who’ve been yearning to see what happens next to John and Lucy, the wait is over!

Coming Next Week!

The Loyalist’s Luck_cover_apr1.indd
John and Lucy escape the Revolutionary War to the unsettled British territory across the Niagara River with almost nothing. In the untamed wilderness they must fight to survive, he, off on a secret mission for Colonel Butler and she, left behind with their young son and pregnant once again. In the camp full of distrust, hunger, and poverty, word has seeped out that John has gone over to the American side and only two people will associate with Lucy–her friend, Nellie, who delights in telling her all the current gossip, and Sergeant Crawford, who refuses to set the record straight and clear John’s name. To make matters worse, the sergeant has made improper advances toward Lucy. With John’s reputation besmirched, she must walk a thin line depending as she does on the British army, and Sergeant Crawford, for her family’s very survival.

For All Lovers of Historical Fiction

Available Now: The Loyalist’s Wife, the first book in The Loyalist Trilogy!

by Elaine Cougler, winner of the WCDR 2014 Pay It Forward Scholarship

The Loyalist's Wife_Kindle_1563x2500

When American colonists resort to war against Britain and her colonial attitudes, a young couple caught in the crossfire must find a way to survive. Pioneers in the wilds of New York State, John and Lucy face a bitter separation and the fear of losing everything, even their lives, when he joins Butler’s Rangers to fight for the King and leaves her to care for their isolated farm. As the war in the Americas ramps up, ruffians roam the colonies looking to snap up Loyalist land. Alone, pregnant, and fearing John is dead, Lucy must fight with every weapon she has.

With vivid scenes of desperation, heroism, and personal angst, Elaine Cougler takes us back to the beginnings of one great country and the planting of Loyalist seeds for another. The Loyalist’s Wife transcends the fighting between nations to show us the individual cost of such battles.

Purchase The Loyalist’s Wife here.

 
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Posted by on October 9, 2014 in General, Readers

 

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How To Find Great Books To Read

book shelves in NorwichDo you ever wander the big book store aisles and feel overwhelmed? First of all there are the shelves and displays full of placemats and candles, fuzzy animals and cozy blankets. And then the bargain shelves can be filled with unbelievable titles you’d never read in a million years.

Or do you head into the local library and end up totally put off by the worn books lining the shelves? You pick one up (I like the long ones!) and sneeze in its dust. Or you try a well-thumbed one only to wonder how many hands have touched its every page.

And yet, you love to read. Your favourite Christmas present is books or book store gift certificates. You frequent the library as often as the grocery store and pay next to nothing. Finding a new book from one of your favourite authors and losing yourself in it is about the best way to spend an afternoon.

Don’t get me wrong. I love book stores and libraries. I just realize there are some better ways to search them for treasures.

Five Ways to Find a Great Read

  1. Ask the librarian. People who work in libraries invariably love to read and if you find someone who loves your favourite genres your work is most likely done.
  2. Book stores often have “Picks” tags on books they are featuring. Some of those employees read voraciously, so much so that they have their own sticker affixed to their favourites. And they’ll even write reviews sometimes, which might be posted in the store or online.
  3. Read book columns in the newspaper as often as you can. These will show what books are popular and selling well. Chances are bestsellers will be enjoyable but you’ll be wise to vet them in other ways as well. I’ve been fortunate to have The Loyalist’s Wife on our local best seller list many times in the last months thanks to our wonderful book store.
  4. Listen to others who read what you like to read. Years ago a friend with whom I taught started telling me about great historical fiction. Lynne introduced me to Sharon Kay Penman’s amazing The Sunne in Splendor  and I’ve never found any duds in all of the rest of Penman’s books. I’ve been an ardent fan ever since. Ask your sister. While historical fiction always thrills me, through my sister, Linda, I’ve met several other excellent books. We shall an affinity for great stories and stellar writing. When she mentions a title to me, I listen. She got me to read The Help and many more.
  5. When in the library find the shelf of wonderful new releases. This is now my go-to place and I delight in finding books in the same pristine shape as those I buy. I know, this is a foible, for sure, but it’s me.

Joining a book club is something I’ve always wanted to do and I even tried to start one a few years ago. We met at a friend’s house, about six of us, and had a discussion ostensibly about The Da Vinci Code, Dan Brown’s huge hit. Unfortunately the discussion wandered away from the book and we, good friends all, mostly talked about kids and husbands, politics and religion, and the latest good recipes, if I remember correctly. These days I get a thrill out of visiting book clubs as a guest speaker.

In the comments below, feel free to share your best ways to find great books to read.

For All Lovers of Historical Fiction

Available Now: The Loyalist’s Wife, the first book in The Loyalist Trilogy!

by Elaine Cougler, winner of the WCDR 2014 Pay It Forward Scholarship

The Loyalist's Wife_Kindle_1563x2500

When American colonists resort to war against Britain and her colonial attitudes, a young couple caught in the crossfire must find a way to survive. Pioneers in the wilds of New York State, John and Lucy face a bitter separation and the fear of losing everything, even their lives, when he joins Butler’s Rangers to fight for the King and leaves her to care for their isolated farm. As the war in the Americas ramps up, ruffians roam the colonies looking to snap up Loyalist land. Alone, pregnant, and fearing John is dead, Lucy must fight with every weapon she has.

With vivid scenes of desperation, heroism, and personal angst, Elaine Cougler takes us back to the beginnings of one great country and the planting of Loyalist seeds for another. The Loyalist’s Wife transcends the fighting between nations to show us the individual cost of such battles.

Purchase The Loyalist’s Wife on Amazon here.

 

 

 
2 Comments

Posted by on June 18, 2014 in Book Clubs, Readers

 

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How To Publish and Keep Control

IMG_2433_editedSo you write a book, and it takes you a year, and you think the next step is handing it to a publisher. That’s what I thought seven years ago. And then came revision, character arcs, economy of words, and a host of other writing no-no’s and must-do’s.

For five of my six years to publication, traditional publishing was absolutely the way I wanted to go. The marvellous books I’d read were published by the big houses, and I longed to follow that tradition.

Throughout all the conferences, workshops, online searches, critique groups (even one I started myself), and connections with writers, I dreamed of finding a publisher. I pitched, queried, rewrote and rewrote and rewrote. Somewhere along the way, however, I learned something else. Read the rest of this entry »

 
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Posted by on June 11, 2014 in General, Writing Tips

 

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A Lick and a Promise: The Loyalist’s Luck New Cover

The Loyalist’s Luck_cover_apr1.indd

Today’s post is a promise of things to come for those who love a great historical novel. Following on the tail of last year’s The Loyalist’s Wife,

The Loyalist’s Luck

is scheduled for release this fall.

John and Lucy escape the Revolutionary War to the unsettled British territory across the Niagara River with almost nothing. In the untamed wilderness they must fight to survive, he, off on a secret mission for Colonel Butler and she, left behind with their young son and pregnant once again. In the camp full of distrust, hunger, and poverty, word has seeped out that John has gone over to the American side and only two people will associate with Lucy–her friend, Nellie, who delights in telling her all the current gossip, and Sergeant Crawford, who refuses to set the record straight and clear John’s name. To make matters worse, the sergeant has made improper advances toward Lucy. With John’s reputation besmirched, she must walk a thin line depending as she does on the British army, and Sergeant Crawford, for her family’s very survival.

Watch for upcoming news on this and other writing events. And if you haven’t  yet purchased the first in the Loyalist trilogy, here’s the link. I promise you won’t be disappointed.

For All Lovers of Historical Fiction

Available Now: The Loyalist’s Wife, the first book in The Loyalist Trilogy!

by Elaine Cougler, winner of the WCDR 2014 Pay It Forward Scholarship

The Loyalist's Wife_Kindle_1563x2500

When American colonists resort to war against Britain and her colonial attitudes, a young couple caught in the crossfire must find a way to survive. Pioneers in the wilds of New York State, John and Lucy face a bitter separation and the fear of losing everything, even their lives, when he joins Butler’s Rangers to fight for the King and leaves her to care for their isolated farm. As the war in the Americas ramps up, ruffians roam the colonies looking to snap up Loyalist land. Alone, pregnant, and fearing John is dead, Lucy must fight with every weapon she has.

With vivid scenes of desperation, heroism, and personal angst, Elaine Cougler takes us back to the beginnings of one great country and the planting of Loyalist seeds for another. The Loyalist’s Wife transcends the fighting between nations to show us the individual cost of such battles.

Purchase The Loyalist’s Wife on Amazon here.

 

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