Only two thirds of the Book Broads were in place and punching out book publishing ideas at my eWomen Network writing conference last month. But they were enough. Loaded with information delivered with panache, Angela Crocker and Peggy Richardson kicked butt.
They talked about a lot of things in the publishing world, easily passing the torch back and forth. They were completely comfortable with not agreeing, although they did share opinions on a lot.
Angela has a book publishing background and helps find social media uses for people. She sounds like someone I need right now as I try to get comfortable on Facebook and Twitter as well as keep my writing blog and my personal blog going. Oh, and did I mention my new website is on my must-do list, too? Sometimes I feel positively anti-social when I’m thinking about those things.
Peggy Richardson, the high tech girl, has a publishing background. She talked a lot about self-publishing and even suggested that it should be called entrepreneurial publishing. Interesting.
Both ladies suggested that our blogs might be good candidates for publishing. I loved that idea. They stressed over and over that writers need to hire editors, as poorly edited material gives self-publishing a bad rep. Sounds right on to me. They gave the web address of the editor association of Canada.
Here are a few of the comments I noted from their presentation:
1. The content of your blog might be the research for a book.
2. Market yourself from the get-go.
3. Build a (networking) platform a year or more before publishing.
4. Online and offline marketing become one.
5. Tweet people whom you need, to help promote.
6. Use affiliate marketing. Host your own and make money on them.
7. Comment on other blogs.
8. Ask yourself which marketing method best serves the content of your product?
Another idea was to sell ebooks on thumb drives, or on a card which clients can buy from you at the conference, like a gift card. If you have a digital reader for your book at the conference table, customers can buy and try out a digital copy right there.
Branding is all important, according to the ladies. They talked about keyword research and I wrote down that I need the Keywords for Dummies book, if there is one. Then Peggy gave this website for keyword research tips. I checked it out. If I had nothing else that session, this would be enough.
Show up on online forums for visibility. The job of a successful author is to create a great product and to market it tirelessly. Self-promotion is crucial.
My heart is racing and my fingers are flexing after rereading my iPad notes from this session. Sorry, I’ve got to go twitter, tweet, bleat or whatever. See you on The Book Broads’ site.