For some time now I have been reading that authors absolutely should have a newsletter that goes out to members on their special list of subscribers. Well, this seemed a little like overselling to me. And yet, I kept reading about this so decided to Google it. (What did we do before we had Google?)
The first site which popped up was so clear and specific that I was able to get a good understanding of this whole idea and the reasons to do it by reading three linked blog posts. And I began to see how I could do a newsletter which really helps my readers, something which they will be glad to see in their InBox about four times a year.
What is in an author newsletter?
- Free stories about characters which add insight and depth.
- Free snippets that didn’t make it into the books but which expand on just who the characters are.
- Upcoming speaking, signing, workshop, or other author appearances.
- Contests and giveaways where readers get the chance for more free stuff.
- Prior announcement of new book launches.
- Little extras such as historical snippets that link to my books.
Where does an author go to start a newsletter?
I looked up aweber, YMLP, and mailchimp and decided on the last one. It’s free and takes 1000 names before you need to upgrade.
Where do you put the signup form for this?
Put it on your website, your blog, all relevant pages of those places, and on your Facebook Author page. And ask for email addresses at book signings where you offer a free draw.
Relevant links which talk about newsletters.
Here is Lindsay Buroker’s very helpful post. Notice at the bottom there are related links which you should check out.
And now ta-da!!!
Please sign up for my list and get the confirmation email, to be followed by my quarterly newsletter. 🙂