What’s a Blog Tour and Why Do Writers Use Them?

04_The Loyalist's Luck_Blog Tour Banner_FINAL

This week and next, my second book in the Loyalist trilogy is touring on the Historical Fiction Virtual Blog Tour. A few writers in my LinkedIn group wanted to know more about blog tours.

What’s a Blog Tour?

Loads of bloggers cover the Internet with amazing blog posts on their blogs. This is my blog, On Becoming a Wordsmith. Through it I have met lots of writers, readers, and other publishing world people. If you want to start an online presence for your writing, a blog is a vehicle you might use. Of course the ultimate goal is to find a following for your writing.

If you don’t have a blog yet, now is a good time to start one. Mine is hosted by WordPress and I quite like that platform. It has lots of great templates and widgets so each person’s site can be personalized. My first blog was on Blogger and it worked quite well, too, especially for a beginner. Both of these are free versions.

Look at all the blogs other people have, especially in areas like yours. I’m a writer of historical fiction so I gravitated to blogs who talked about that. If you look at the tour list below, you’ll see that a lot of them are historical fiction blogs. Having my posts there helps me find READERS of my genre. This is why Amy Bruno’s Historical Fiction Virtual Blog Tour was my choice for this tour. Take a moment and click on the link to check out the list of blogs.

Once you have your own blog and are ready to promote your book you can set up your own blog tour. It’s just a matter of organizing sites to host you over a week, two weeks, whatever you like. Or you can pay someone who already has a huge list of appropriate sites to do it for you. With two historical novels out, I chose the latter as marketing, speaking, promoting, and researching book three take up all my time. Amy makes my life much easier. There are a few things you can do on these blogs. I mentioned four briefly in a previous post, The Loyalist’s Luck is on Tour!

Four Ways to Showcase Your Book/Writing on a Blog Tour.

  1. The blogger reviews your book and hopefully posts the review on Goodreads and maybe Amazon or wherever your books are for sale. This allows readers to easily buy your books. You wish for 5-star reviews but 4 is good, too. It’s important here to pick bloggers whose style and personality you like. You want to be sure they’ll like your work.

  2. The blogger interviews you and posts both the questions and the answers on their site. Of course all of these bloggers will post links to your website, your books on Amazon, your picture, your book cover, and many other links.

  3. You write a guest blog post for the bloggers who choose that. I always use a topic which somehow relates to something in my novel, and then I include a segment from the book which relates. (I’ve included a template below you might use to set this all up, putting in your own information.)

  4. Some bloggers use the term spotlight which just means they use all the information you give them about you and your book and put a spotlight on you.

With most of these different types of blog tour exposure, having a template already made up with all your links, pictures, etc. will save you hours. For my present tour I’m doing 6 guest blog posts and I set up a template for them. Notice I’ve put everything I want in each post and only have to change the novel quote and the post itself.

Guest Post and Giveaway: The Loyalist’s Luck by Elaine Cougler

[blogger intro here]

Post Title

Quote from The Loyalist’s Luck

Blog Post

Goodreads Button


When the Revolutionary War turns in favor of the Americans, John and Lucy flee across the Niagara River with almost nothing. They begin again in Butlersburg, a badly supplied British outpost surrounded by endless trees and rivers, and the mighty roar of the giant falls nearby. He is off on a secret mission for Colonel Butler and she is left behind with her young son and pregnant once again. In the camp full of distrust, hunger, and poverty, word has seeped out that John has gone over to the American side and only two people will associate with Lucy—her friend, Nellie, who delights in telling her all the current gossip, and Sergeant Crawford, who refuses to set the record straight and clear John’s name. To make matters worse, the sergeant has made improper advances toward Lucy.

 With vivid scenes of heartbreak and betrayal, heroism and shattered hopes, Elaine Cougler takes us into the hearts and homes of Loyalists still fighting for their beliefs, and draws poignant scenes of families split by political borders. The Loyalist’s Luck shows us the courage of ordinary people who, in perilous times, become extraordinary.

Praise for book one, The Loyalist’s Wife:

“….absolutely fascinating….Cougler doesn’t hold back on the gritty realities of what a couple might have gone through at this time, and gives a unique view of the Revolutionary War that many might never have considered.”  Sharon’s Garden of Book Reviews.

“….an intriguing story”                                             A Bookish Affair

“I highly recommend this book for any student of history or anyone just looking for a wonderful story.”       Book Lovers Paradise

“Elaine’s storytelling is brave and bold.”                 Oh, for the Hook of a Book


Book 1: The Loyalist’s Wife on Amazon http://amzn.to/1wNWN94

Book 2: The Loyalist’s Luck on Amazon http://amzn.to/1tm6x6D


 A lifelong reader and high school teacher, Elaine found her passion for writing once her family was grown. She loves to read history for the stories of real people reacting to their world. Bringing to life the tales of Loyalists in the American Revolutionary War and the War of 1812 is very natural as Elaine’s personal roots are in those struggles, out of which arose both Canada and the United States.

Elaine Cougler, summer 2011





LINK TO MY SITE www.elainecougler.com


GIVEAWAY— US AND CANADA, The Loyalist’s Luck in e-book format, Kindle or Kobo.

I hope this helps everyone but especially those new to this format and these procedures. Feel free to borrow my template but make it your own with your links, your data. Use it to increase your online presence and hopefully further book sales. And please leave a comment!



9 thoughts on “What’s a Blog Tour and Why Do Writers Use Them?

    • In my experience they’ve been pretty frank. Of course, as the author, I like when people appreciate my book over all but I don’t mind constructive criticism either. Are you an author and have you used a book tour for your work?


      • I’ve just written my first novel. I am not promoting it as I feel the writing could improve. Maybe back in my place blog tours feel promotional. One blog tour organizer even had a criterion that the books reviewed should not be given less than 3 stars!

        When I read a book review (or write one) I focus on the negative points as much as the positive points. As a blogger and reader, that’s important for me. It’s the criticism that makes the book interesting and besides, the authors could get some pointers on how to improve.


  1. An interesting article. It would be useful to those of us following in your footsteps to have a list of some of the blog sites that you’ve found useful for the tour, and how you found them (word of mouth, google search,…). Also, a minor thing, but at the end of the article you use the phrase ‘Virtual Book Tour’ and I wanted to suggest you might consider changing that (e-tour? or blog tour?) as it almost seems you’re saying ‘virtual book’ tour. Regardless, all the best with your book.


    • Hi Edwin
      In the article there is a link to Amy’s Historical Fiction Virtual Blog Tour. Click on it, scroll down the page, and you’ll see the places where The Loyalist’s Luck is touring just now. Then, if you check out each link you’ll find lots of places for blog tours but mostly for historical fiction. For other genres do a web search.
      As for your suggestion about changing the name, it’s not mine to change. HFVBT is the blog which is hosting my tour (and many many others).
      Good luck with your anthologies and other writing pursuits and thanks so much for engaging here on my blog. 🙂

      Liked by 1 person

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