In January’s Kobo newsletter for authors I found this article by Chelle Bliss, USAToday Bestselling author. And she’s bang-on the money. I’ve reblogged this from her site but do go and have a look if you want to learn more about this multi-published award-winning author.
By Chelle Bliss
There’s been a lot of buzz about author events recently and I wanted to throw a couple things out there. There are so many misconceptions, unrealistic hopes, and harsh realities that many do not understand.
Here are a few questions I’ve been asked and what I’ve learned thus far.
- Am I going to make money at an event?
No! Most events are expensive, unless they’re near your hometown and there’s no need to pay for travel expenses. If traveling far from home, the cost of an event can climb quickly.
If you’re an author and expect to make money at an event… think again.
Let me break down the expenses of my last event in Nashville.
My Out of Pocket Costs for myself and my assistant:
Food & Misc: $500
Table Fee (yes, authors pay to attend): $250
Cost of Books & Swag: $2,300
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